Curriculum Vitae
m: +65 90276715
h: +65 64020692
yuelong@hotmail.com
https://www.linkedin.com/in/lee-yue-ling/
Lee Yue Ling
Senior Copywriter
About
A swiss army knife with the copywriting tools to help you cut through the clutter. Yue Ling is a platform agnostic writer who has crafted creative and compelling campaigns across traditional ATL, digital and social media channels for a diverse range of clients.
Experience
Bread Butter Bacon // Senior Copywriter
Mar 2020 - present
In my current role, I mentor junior writers and work closely with cross-functional teams to deliver on-brand campaigns that drive results. Part of a highly-motivated team that has produced award winning work for Viu and Carousell.
Other accounts I've worked on:
Manulife • Amazon • Volkswagen • UOB • Pan Pacific Hotels Group • Parkway Shenton • AXA
atomz // Senior Copywriter
Aug 2018 - Mar 2020
Land Transport Authority • Agency for Integrated Care • National Council of Social Service
One Faber Group • Godiva • PaperOne • OCBC
Cheil Worldwide // Senior Copywriter
Nov 2017 - Aug 2018
Samsung • 100PLUS
Interuptive // Copywriter
Sep 2016 - Oct 2017
Mitsubishi Motors • Manulife • DHL • Estee Lauder • Sony
Mediacorp // Copywriter/Producer
Aug 2011 - Aug 2016
Scripting and production of radio commercials in MediaCorp's Creative Services Department
Saatchi LAB // Copywriter
Sep 2008 - Apr 2011
Aviva • HTC • Panasonic • NTU • SMRT • Tiger Beer
Toffees & Devs // Copywriter
Apr 2007 - Sep 2008
Intel • SingTel • Seagate • LG Electronics • Sentosa • Dell
iSmart Communications // Account Executive
Sep 2003 - Jul 2004
HP • Singapore Technologies • Symantec • Lexmark International • Avaya Inc. • Ascott International
Education
National University of Singapore // Bachelor of Arts
July 2003
Double Major in English Language and Information & Communications Management
Nanyang Academy of Fine Arts // Dip. in Visual Communications
Mar 2007
Major in Advertising Design
Equinet Academy // Certified Digital Marketing Specialist
Dec 2019
SEO I Content Marketing I Google Analytics I Social Media
Awards
Marketing Excellence Awards 2022 // Carousell
1 Gold, 1 Silver, 2 Bronze
"Save the Earth, Choose Secondhand"
Marketing Excellence Awards 2022 // Viu Singapore
3 Gold, 3 Silver, 2 Bronze
"Again My Life (Back In Time)"
Marketing Excellence Awards 2021 // Viu Singapore
2 Silver
"Survive The Night Challenge"
Marketing Excellence Awards 2018 // F&N Foods
Bronze - Integrated Marketing (Consumer)
100PLUS Zero Launch Campaign - "Zero In on the Moment"
The MARKies 2017 // MediaCorp Channel 5
Finalist - Best Radio Idea
"Don’t Forget to Remember”
The Spark Awards 2015 // Sunway Iskandar
Finalist - Media Solution (Radio)
"The Life You Desire"
The MARKies 2015 // Temasek Poly
Finalist - Best Radio Idea
"The Talk"